The development of Kon Tum Tourism types and products

With the potential of tourism resources and related conditions, the typical tourism types of Kon Tum are cultural tourism, eco-tourism, resort and adventure sports tourism combined with sightseeing and research. research…with specific products such as: Visiting and researching the cultural values ​​of Kon Tum-Central Highlands, towards the roots of cultural heritage and traditional arts. Visit revolutionary historical relics, festivals and spiritual cultural activities of civilizations, ethnic minority cultures, and traditional craft villages.

September 4, 2014.1%20ttdlKon Tum tourist service area – Dong Duong Hotel

Visit and study typical ecosystems and biodiversity such as Chu Mom Ray National Park, Ngoc Linh Nature Reserve, Dak Ui Tourist Area…Relax and have fun in landscape areas such as: Dak To mineral water area, Ya Ly reservoir area, Dak Bla tourist area and Mang Den eco-tourism area…

In recent years, tourism activities in the province have developed relatively well. In the period 2008 – 2012, the number of tourists coming to Kon Tum increased by an average of 22%/year, from 85,895 tourists in 2008 to 186,041. number of visitors in 2012. The number of domestic tourists in the province has increased steadily over the years. In 2012, the number of domestic visitors reached 168,506 visitors, an increase of 45,459 visitors compared to 2008. On average in the period 2008-2012, domestic visitors increased by 23.25%/year. In general, domestic tourists come to Kon Tum mainly for the purpose of visiting historical relics and enjoying various types of eco-tourism, relaxation, tourism with business trips… The number of international visitors to Kon Tum over the years Although there has been an increase, it is not much and not stable. The average increase in the period 2008-2012 was 13.25%, mainly coming from the UK, France and Thailand.

Some of the main reasons leading to high growth have been identified as: The province’s infrastructure has gradually improved, promoting the effectiveness of the Northern Central Highlands gateway and the Indochina junction, significantly increasing accessibility of tourists from many different directions, with different types of transportation. Some tourism investment projects have launched higher quality tourism products, tourism promotion work has been enhanced… This is a very good sign for Kon Tum’s tourism industry. , proving that the tourism industry is facing very favorable opportunities for development and needs to seize this opportunity to develop, commensurate with its potential and strengths.

September 4, 2014.2%20ttdlDak To historical and cultural relic sightseeing area

International tourists come to Kon Tum by many different routes, but mainly by road from Da Nang – the tourist center of the Central region and Ho Chi Minh City – the largest tourist distribution center in the country. . In recent years, there has been a large number of international tourists following Caravan tour groups to Kon Tum and exiting the Vietnamese border through Bo Y border gate (Ngoc Hoi – Kon Tum). The international tourist market to Kon Tum is mainly the French and British tourist markets, followed by the Thai market and other markets.

Kon Tum tourism industry revenue has a high growth rate. During the period 2009-2012, tourism revenue grew at an average annual rate of nearly 17.67%, increasing from 28,441 million VND in 2008 to 46,330 million VND in 2012 (Kon Tum Statistical Yearbook 2013). The reason the tourism industry’s revenue has increased rapidly in recent years is due to the rapid increase in the number of tourists coming to Kon Tum. However, considering the spending level and average number of days of stay of tourists is still low. In 2011, the average spending per day of tourists was just over 254 thousand VND and the average number of days of stay of tourists was 1.88 days (the average stay of domestic tourists was 2.09 days, higher than with 1.58 days being the average number of days of stay for international visitors). This proves that tourism products in the province are still quite monotonous, service quality is limited, not enough to motivate tourists to spend and retain visitors to stay longer.

4.9.2014.3%20ttdlHotel in Mang Den – Kon Plong

Regarding accommodation facilities, in recent years the province has made progress. In 2006, the whole province had 21 facilities with 410 rooms, in 2008 there were 25 facilities with 553 rooms and by 2011 there were 51 facilities with 979 rooms. The number of days of stay of guests in Kon Tum also increased significantly, in 2006 it was 55,598 days, in 2011 it was 281,315 days, an increase of more than 5 times compared to 2006. Besides, the average room occupancy also tends to increase. increased, 69.5% in 2011 compared to 59.8% in 2006. Most accommodation establishments in Kon Tum can only meet the needs of guests, and there is a lack of support services inside and outside the hotel. tourists such as entertainment areas, shopping, and attractive cuisine. Facilities are limited and human resources in the industry lack professionalism, so they cannot meet the needs of tourists well.

Although hotel activities in the province have made progress, travel activities are still a relatively new field. In 2011, there were only 3 travel businesses in the province, so the majority of tourists coming to Kon Tum depend on travel businesses outside the province.

In recent times, shopping centers have been formed in the province with increasingly improved quality of goods and services, richer and more diverse in types and designs with many types and distribution channels. distribution, thus partially meeting the shopping needs of tourists. However, these establishments are small in scale, difficult to welcome large groups of guests, the restaurants are simply decorated, the food is not rich and food hygiene is not given due attention. Facilities serving entertainment needs such as parks, sports fields, gymnasiums, cultural houses… have initially received investment attention, but in general, entertainment venues are still on a large scale. small, monotonous product types, entertainment and sightseeing facilities are lacking, not attracting tourists nor prolonging their stay.

Human resources for tourism in Kon Tum has the number of workers in the tourism industry increasing each year, in 2006 there were only 755 people, by 2008 it increased to 862 people and by 2011 the number of workers in the tourism industry had increased. 1,297 people, an average increase of 11.43% in the period 2006-2011. However, most of them focus on the workforce with college, intermediate or lower degrees, while the workforce with university and post-university degrees is lacking, especially workers with professional qualifications. tourism industry.

In recent times, Kon Tum tourism promotion and promotion activities have been carried out in many different forms such as through electronic websites, publications, tourist maps, participating in competitions and events. Trade and tourism promotion festival… has provided information to promote local tourism potential on the website of the 2010 tourism stimulus program of the General Department of Tourism. Released the publication Kon Tum Tourism – Great Legend, providing information about the province’s tourism to support SANTA Company in publishing the book “Vietnam Travel Guide 2010- VITRADI 2010”, providing tourism information Kon Tum calendar for South East Sea Tourism Media Joint Stock Company to publish the book “50 years of Vietnam Tourism – Achievements and Development”. Coordinate to republish the book “Vietnam Yellow Pages of Tourism” to introduce the potential and prospects of Kon Tum tourism. Coordinate with the Center for Investment, Trade and Tourism Promotion and tourism businesses to participate in the Ho Chi Minh City Tourism Festival to propagate and promote the image and introduce tourism products and services of Ho Chi Minh City. Kon Tum to develop the province’s tourism industry on the basis of existing local potentials and strengths and links with the region, the country and internationally, creating momentum for Kon Tum tourism to achieve great results. larger, contributing to socio-economic development and sustainable growth of the province.

Tran Vinh (summary)

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