“Coffee Culture” in Kon Tum


Compared to many provinces and cities in the Central Highlands, the density of coffee shops in Kon Tum city is high, especially when compared to the population ratio. The flourishing development of coffee shops shows us one thing. As socio-economic life develops, the number of people wishing to drink and enjoy coffee is increasing. A tourist arriving in Kon Tum city was surprised to exclaim: “Every road you take, you will see a coffee shop!”. Surely this customer will be even more surprised if he learns that even though there are so many, every restaurant is crowded, especially on Saturdays, Sundays, holidays for officials and employees.

Because it doesn’t just stop at “drinking”, customers have many different choices when setting foot in the shop. The first criterion for Mr. Vo Thanh Huong, a person who regularly drinks coffee every morning, to choose a shop is that the coffee must be delicious. But in contrast to Mr. Huong, many people put other factors first, for example: space, restaurant decoration, music…

7.11.16A corner of the garden with Vietnamese rural nuances

As one of the shops that was born after many other coffee shops in Kon Tum city, Lang Viet shop on Tran Van Hai street immediately after its opening day always maintained a stable number of customers. The owner said: “To maintain a stable number of customers, the restaurant always implements 3 conditions, which is food hygiene and safety, the second is drink quality, and the third is service style. Besides, the architecture of the garden cafe, combined with the rustic features of Vietnamese countryside, has created a unique feature of the shop for guests to relax comfortably and happily.”

One interesting thing is that the layout of each cafe bears the imprint of its owner. Few people think that the Vietnamese Village garden cafe was formed entirely from the owner’s idea and he himself designed and guided its construction.

Making a strong impression on coffee drinkers, it is impossible not to mention Eva and Adam & Eva shops on Phan Chu Chinh street. These are two addresses that are always sought after by domestic and foreign tourists every time they set foot in Kon Tum. One of the secrets for Eva and Adam & Eva to maintain a stable number of customers, even though the prices here are slightly higher than other cafes in the city, is the cultural element of the shop. With his passion for culture, the shop owner has breathed the “soul of the Central Highlands” into his shop. In the future, Eva and Adam & Eva shops will still attract many customers to enjoy coffee because here coffee drinkers can satisfy two needs at the same time, which are: Coffee and Central Highlands culture.

7.11.17Enjoy the Central Highlands cultural space at the Coffee Shop

Therefore, saying that Kon Tum city is gradually forming a “Coffee Culture” is probably not an exaggeration. Mr. Nguyen Ngoc An – Owner of Eva coffee shop commented: “Today, customers no longer drink coffee just because they like it or have a habit, but they need to drink coffee to enjoy the cultural space. That means that when people drink coffee, they must know where they drink that cup of coffee, when they eat that dish, they must know what culture that dish comes from, and so everyone has a dream. go further in integration”.

It is certainly not possible to compare the drinking and enjoying coffee of the people of Kon Tum city or more broadly the Central Highlands region with the tea ceremony culture of the Japanese, but one thing is certain: tea ceremony culture is the first. also originates from a habit, from people’s preferences in daily life to gradually form a beautiful culture, scholarly culture. Will drinking coffee reach its peak in a few hundred years, becoming a “drinking culture?” Time will give us the answer, but one thing is certain: to form any beautiful culture, the people involved must gradually eliminate the remaining uncultural elements, specifically The problem here with coffee sellers is the encroachment on the sidewalk as a place of business. For coffee drinkers, it is a behavioral attitude, a sense of self-awareness with oneself, with family, with agencies and units and with society. Erasing the impression that coffee shops are a place to kill time, to chat, to avoid the duties of a State employee is also a way to gradually contribute to the formation of a “Coffee Culture” in the city. Kon Tum.

Tuong Lam

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